Privacy Policy

It is Acquigo's policy to respect your privacy regarding any information we may collect while using our software applications and Websites, collectively called as 'Services'. Accordingly, we have kept our privacy policy as simple and comprehensible as possible. This Privacy Policy applies when you use our services our products, our cloud, our website and our marketing products such as blogs, emails etc,

Certain Acquigo's products and services may have additional specific privacy notices that describe how we handle Personal Data for those products and services. If any other privacy notice conflicts with this Privacy Statement, such specific notice will take precedence.

Objective / Purpose

The purpose of this policy is to protect the privacy of individuals who have sensitive information stored (either in electronic or paper form) on assets owned by Acquigo, while at the same time providing Acquigo, the ability to share this information with authorized entities as required by legitimate clients or business need or by law.

Where the Acquigo gets Personal and Sensitive Personal Data

Acquigo receives personal and sensitive data from multiple sources. Most often, Acquigo gets this data directly from the data shared by our clients who have taken your consent for their marketing campaigns.

Data Controller and Data Processor

We process two main types of personal data.

  • Data from Clients / Customer - Personal data that forms part of data that is provided by our clients / customers and their end-users for processing.
  • Other Data - Personal data about our customers, visitors and other individuals that is collected and processed directly by us.

Our Clients / Customers are the controller of Data from them. Acquigo is the processor of Data provided by the Client / Customer' and the controller of 'Other Data'.

Information We Collect

Data from Customer / Clients

As customers, you provide data to us for processing as part of usage of our services.

Data from the Customers / Clients may be processed by us as a result of customer's use of the Services when our customers input information into the Service. For example,

  • Acquigo's customer organizations who use our 'Customer Cloud' may upload data about their end users / customers.
  • Acquigo's customer organizations who use our 'Customer Cloud' may create user profiles for their employees to use the platform.
  • Acquigo's customer organizations who use our professional services may grant us access to data of their Website users such as IP address, Device Id, name, email, contact number, browsing patterns as well as their customer database.

Data processed through 'Customer Cloud' includes name, phone number, Email Id, Address, Device Id, Bank account number, account type, account start date and transactional data based on objective for Acquigo's customer organization use our 'Customer Cloud'.

Other Data

Log data: Our servers automatically collect information when you access or use our applications and services. This data is recorded in log files. Examples of such data include IP Address.

Subscription data: You provide personal data to us as part of signing up for our newsletter on our websites. We may also collect personal information from you when you use interactive features of the Websites, promotions, requesting customer support, or otherwise communicating with us.

Get in touch / Contact us data: When you enquire about our platforms and professional services, we collect and store this data to communicate with you and respond to your enquiry.

Job applicant's data: When you submit your name, contact details and resume to apply for any job openings at Acquigo.


We do not use cookies on our Website. We do not capture information about your visits to analyze and optimize content and reading experience or measure the response and traffic.

How We Use Your Data

Customer Data will be used by Acquigo in accordance with Customer's instructions, including any applicable terms in the Customer Agreement and as required by applicable law. Acquigo is a processor of Customer Data and Customer organization is the controller.

Other Data is used by us to provide our services, send our newsletters and to communicate with you by responding to your requests, comments and questions.

Acquigo will not share your information with third parties except:

  • as necessary to meet one of its lawful purposes, including but not limited to,
  • its legitimate interest,
  • contract compliance,
  • pursuant to consent provided by you,
  • as required by law;
  • as necessary to protect Acquigo's interests;
  • with service providers acting on our behalf who have agreed to protect the confidentiality of the data.

Lawful basis for processing

We have established lawful basis to process your personal data. We also use your consent as bases for lawfully processing your personal data.

We process your personal data only when we have a lawful basis. Presently, we use the Performance of Contract (i.e. to deliver the services to our customers) and consent as the lawful basis for processing. For certain processing, we may also use legitimate interests as provided under the Data Protection Regulations.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

Where you have consented to a particular processing, you have a right to withdraw the consent at any time.

How we use Customer data

We only process Customer Data on behalf of our customers and in accordance with their instructions provided in the applicable Services agreement with us. We use the data that we have about you to provide our services and provide support to you. In each case, Acquigo processes such information only in so far as is necessary or appropriate to fulfil the purpose of the interaction with our services.

  • To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Services and our Services offerings. These communications are considered part of the Services and you may not opt out of them.
  • Customer Support. If you send us a request (for example via a support email or via one of our feedback mechanisms), we respond to your request or to help your issues.
  • For any other purpose as provided for in the Services Agreement between us and the customer, or as otherwise authorized by the customer;
  • In accordance with or as may be required by law.

How we use Other data

We may send you service related messages or marketing / promotional materials. You may choose to restrict the collection or use of your personal information.

We will update you with improvements in our services, new features and from time to time also carry out direct marketing of our products and services. Direct marketing is carried out only if you consent to receiving such communications from us.

Users under 16 years of age

Acquigo Website and Services do not knowingly collect personal information from users under the age of 16If you are under the age of 16, you are not permitted to use our Website and Services or to disclose Personal Information. If we learn we have collected or received Personal Information from a child under 16, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

Data Retention Policy

We will retain your personal information for as long as is needed to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).Customer Data - We retain your information for as long as you have an active Services account. We may also retain your personal information for extended period under applicable statutory laws.Acquigo will retain Customer Data in accordance with a Customer's instructions, including any applicable terms in the Customer Agreement and as required by applicable law. When you decide to close your account, we delete all personal information about you.Other Data - We retain your information for as long as necessary for the purposes that we have described in this privacy policyAcquigo may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy.

Your Rights

You can request to access, update or correct your personal information. You also have the right to object to direct marketing.

You may have additional rights pursuant to your local law applicable to the processing. For example, if the processing of your personal information is subject to the EU General Data Protection Regulation ("GDPR"), and your personal information is processed based on legitimate interests, you have the right to object to the processing on grounds relating to your specific situation. Under GDPR you may also have the right to request to have your personal information deleted or restricted and ask for portability of your personal information.

Your Rights to Control Data

Whenever you use our services, we aim to provide you easy means to access, modify, delete, object to or restrict use of your personal informationWe strive to give you ways to access, update/modify your data quickly or to delete it unless we have to keep that information for legal purposes. These rights can be exercised by contacting us with your specific request.

  • Change or Correct Data: You can also ask us to change, update or fix your data in certain cases, particularly if it's inaccurate.
  • Delete Data: You can ask us to erase or delete all or some of your personal data (e.g. if it is no longer necessary to provide Services to you).
  • Object to, or Limit or Restrict, Use of Data: You can ask us to stop using all or some of your personal data (e.g. if we have no legal right to keep using it) or to limit our use of it (e.g. if your personal data is inaccurate or unlawfully held).
  • Right to Access and/or Take Your Data: You can ask us for a copy of your personal data and can ask for a copy of personal data you provided in machine readable form.
  • Right to withdraw consent: Where we rely on your consent for our processing of your personal data, to withdraw your consent or, to stop receiving an email from a Acquigo marketing list, please click here

Your information shared with others

Your data will be shared with other recipients in order to provide you with services.While we aim to limit the sharing of your data, at times, it is necessary to share your data with certain service providers. Examples of when and for what purpose your data is shared include data center / hosting services, email services, etc.The following categories of recipient will most likely receive your data in order for us to provide services to you

  • Third Party Data Centre Services if Acquigo's customer organizations opt for Acquigo hosting 'Customer Cloud'.
  • Third party email service providers, voice call service providers, postal service providers if Acquigo's customer organizations for 'Customer Cloud' opt for such services. This data is typically shared through APIs.
  • Third party analytics and marketing automation platforms based on services opted by Acquigo's customer organizations.

All information shared by users on [email protected] website, blog, and email, are strictly confidential and are considered private exchange of information between the concerned parties. The only instance when we may share this information is if we are forced to do so, to be compliant with law. However, we do not anticipate that in the normal course of business at Acquigo, such a requirement to legally share information will arise.We never share, sell, or rent individual personal information with anyone for promotional or any other marketing use, without your advance permission, or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you in the normal course of doing business between Acquigo and yourself personally, or your employer organization.

Cross-Border Data Transfers of data under EU GDPR

Your data will be stored and processed in multiple countries including outside of the European Union (EU) RegionSince we are an international company, your data may be processed outside of the EU region. Some countries where we process data may not have as protective laws as your own country and there are risks associated with such transfer.Acquigo offers European Union Model Clauses, also known as Standard Contractual Clauses, to meet the adequacy and security requirements for our Customers that operate in the European Union, and other international transfers of Customer Data. These clauses are contractual commitments between parties transferring personal data (for example, between Acquigo and its customers, suppliers or data processors outside the EU), binding them to protect the privacy and security of the data.

Security Measures to Protect your Data

Security Measures

We implement security controls to prevent breaches and unauthorised access to your data.

We maintain reasonable and appropriate security measures to protect Customer Data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.

Examples of security measures include physical access controls, HTTPS, restricted access to data, monitoring for threats and vulnerabilities etc.

We also subject our services to internationally recognised certification and attestation standards. Details about our security measures are available at our Group website.

Protection of personal information

Our Sites and Services uses commercial efforts to maintain safeguards for protection of your Personal InformationAcquigo takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Other Information

Contact Information

If you have questions or complaints regarding this Policy, you may contact us through email at [email protected]. We will be replying to your query / complaints within 30 days of receipt of the same by email.If you are a resident of the European Economic Area and we maintain your Personal Data within the scope of the General Data Protection Regulation (GDPR), you have additional rights. If you are not satisfied with the resolution, you can also lodge a complaint with the Supervisory Authority in the country of your residence.To sum up, all user information is held sacrosanct and protected with the same amount of diligence with which we would protect our own information. We use strong security measures to protect against the loss, misuse and alteration of data used by our system.

Privacy policy change

Acquigo encourages visitors and customers to frequently check this page for any changes to its Privacy Policy. We will notify you of material changes in advance by email or by notice when you log in to the Sites and Services or both. You confirm that your continued use of our services after any change in this Privacy Policy will constitute your acceptance of such changes and agree to be subject to the revised privacy policy.

Ready for relevance?


Ready for relevance?